Decline depth
-20.5%
From rolling 252-day high of $219.65, 73d ago.
Past the 20% Watch threshold.
Watch
COKECoca-Cola Consolidated, Inc.
Consumer Defensive · Beverages - Non-Alcoholic · large-cap ($11.6B)
-20.5%
from rolling 252-day high of $219.65 set 2026-03-16 · 73d ago
Current
$174.66
Decline depth
-20.5%
Decline σ
5.2σ
TFC
2/5 bearish
Rolling 252-day high
Up day
Down day
Last 90 trading days · data from Alpaca
Since it joined the list
$COKE landed on the list 2026-05-09, down 22.4% from its 52-week high that day — now down -20.5%.
It has clawed back 9.4 percentage points off that level. It bottomed 25.6% below that high along the way.
Decline from the 52-week high as it stood on 2026-05-11 (fixed anchor) → today. Split-adjusted, Alpaca. Observed history, not a forecast.
Structural break signals
COKE qualifies for the Watch on decline depth.
Time-frame continuity
2/5 bearish
Latest bar across daily/weekly/monthly/quarterly/yearly time frames. A bar counts as bearish when it's a 2-Down or a red 3.
Decline sigma
5.2σ
Drop from local high over the last 20 bars, expressed in units of the stock's typical daily volatility (4.06% per day).
Past the ≥4σ Watch threshold.
The structural read
What price action says about COKE.
COKE qualifies for the Watch on decline depth — down -20.5% from its rolling 252-day high.
Cross-confirmation: decline sigma also reads 5.2σ over 20 bars.
Upstream TFC read: bearish alignment, current phase daily. Last bar types — daily 3 (red), weekly 2U (red), monthly 3 (red).
Earnings on file: 2026-05-06. Tiering is unaffected by earnings dates — listings reflect price structure only.
52-week range
52W low $105.21
60.7% of range
52W high $219.65
Sector context · Consumer Defensive
54 other Consumer Defensive tickers are on Broken Stocks.
34
Red List
13
Amber
7
Watch
-35.7%
Median decline
Worst in sector: SMPL (-66.4%). Least-bad: USFD (-20.5%). See all Consumer Defensive listings →
Related — same sector
Closest decliners to COKE
Red List
USFD
US Foods Holding Corp.
WatchRecovering
DLTR
Dollar Tree, Inc.
Amber List
STZ
Constellation Brands, Inc.
Red ListRecovering
FDP
Fresh Del Monte Produce, Inc.
Red ListRecovering
FIZZ
National Beverage Corp.
Red List
NATR
Nature's Sunshine Products, Inc
Questions about COKE
What people ask.
Why is COKE on Broken Stocks?
COKE qualifies for the Watch on decline depth. It is down -20.5% from its rolling 252-day high of $219.65, set on 2026-03-16 — 73d ago.
Is COKE a falling knife?
No. The falling-knife label usually implies a steep, severe drop — typically 30% or more from a fresh high. COKE is down -20.5% from its 52-week high, which qualifies for the Watch tier but is shallower than the falling-knife pattern. It's an early-stage decline rather than a sharp breakdown.
Is COKE a buy?
Broken Stocks does not issue buy or sell recommendations. The list is a rules-based technical warning system. It tracks structural decline depth and recency — not company quality, management, fundamentals, or news. Always do your own research and consult a licensed advisor.
Where is COKE trading inside its 52-week range?
At $174.66, COKE sits 60.7% of the way from its 52-week low ($105.21) to its 52-week high ($219.65). A reading below 25% indicates price is hugging the bottom of the range; above 75%, the top.
How fast has COKE been declining?
The current 20.5% decline accrued over 73d, which annualizes to roughly -102.5% per year. Annualized pace is a sanity check — a 30% decline in three months is a different signal than a 30% decline over two years.
How does COKE compare to its sector?
There are 54 other Consumer Defensive tickers on Broken Stocks: 34 Red, 13 Amber, 7 Watch, with 29 showing recovering structural signals. Median sector decline is -35.7% — COKE's decline is shallower than the sector median.
Does COKE's earnings date affect its tier?
No. Tiering is decided purely by decline depth and recency of the rolling-high date. The earnings date on file (2026-05-06) is shown for reference only — listings can move tier between scans based on closing prices, regardless of fundamentals or news events.