Decline depth
-27.3%
From rolling 252-day high of $116.41, 279d ago.
Past the 20% Watch threshold.
Red List
DEODiageo plc
Consumer Defensive · Beverages - Wineries & Distilleries · large-cap ($41.2B)
-27.3%
from rolling 252-day high of $116.41 set 2025-08-22 · 279d ago
Current
$84.59
Decline depth
-27.3%
Decline σ
1.6σ
TFC
5/5 bearish
Rolling 252-day high
Up day
Down day
Last 90 trading days · data from Alpaca
Since tracking began
$DEO has been tracked since 2026-03-01. It was down 25.8% from its 52-week high then — now down -27.3%.
That's 5.8 percentage points deeper than the day it joined. It bottomed 37.9% below that high along the way.
Decline from the 52-week high as it stood on 2026-03-02 (fixed anchor) → today. Split-adjusted, Alpaca. Observed history, not a forecast.
Structural break signals
DEO qualifies for the Red List on decline depth.
Time-frame continuity
5/5 bearish
Latest bar across daily/weekly/monthly/quarterly/yearly time frames. A bar counts as bearish when it's a 2-Down or a red 3.
Full bearish continuity — every time frame is broken.
Decline sigma
1.6σ
Drop from local high over the last 5 bars, expressed in units of the stock's typical daily volatility (2.1% per day).
The structural read
What price action says about DEO.
DEO qualifies for the Red List on decline depth — down -27.3% from its rolling 252-day high. Past 30% with the high set inside the last four months — the recency clause that often precedes further breakdown.
Cross-confirmation: also showing 5/5 bearish time frames.
Upstream TFC read: weak alignment, current phase monthly. Last bar types — daily 2D (red), weekly 2U (red), monthly 2U (green).
Earnings on file: 2026-02-25. Tiering is unaffected by earnings dates — listings reflect price structure only.
52-week range
52W low $73.64
25.4% of range
52W high $116.69
Sector context · Consumer Defensive
54 other Consumer Defensive tickers are on Broken Stocks.
33
Red List
13
Amber
8
Watch
-35.7%
Median decline
Worst in sector: SMPL (-66.4%). Least-bad: COKE (-20.5%). See all Consumer Defensive listings →
Related — same sector
Closest decliners to DEO
Red List
AVO
Mission Produce, Inc.
Amber List
ACI
Albertsons Companies, Inc.
WatchRecovering
MAGN
Magnera Corporation
Red List
EDU
New Oriental Education & Techno
WatchRecovering
HRL
Hormel Foods Corporation
Amber ListRecovering
EL
Estee Lauder Companies, Inc. (T
Questions about DEO
What people ask.
Why is DEO on Broken Stocks?
DEO qualifies for the Red List on decline depth. It is down -27.3% from its rolling 252-day high of $116.41, set on 2025-08-22 — 279d ago.
Is DEO a falling knife?
No. The falling-knife label usually implies a steep, severe drop — typically 30% or more from a fresh high. DEO is down -27.3% from its 52-week high, which qualifies for the Watch tier but is shallower than the falling-knife pattern. It's an early-stage decline rather than a sharp breakdown.
Is DEO a buy?
Broken Stocks does not issue buy or sell recommendations. The list is a rules-based technical warning system. It tracks structural decline depth and recency — not company quality, management, fundamentals, or news. Always do your own research and consult a licensed advisor.
Where is DEO trading inside its 52-week range?
At $84.59, DEO sits 25.4% of the way from its 52-week low ($73.64) to its 52-week high ($116.69). A reading below 25% indicates price is hugging the bottom of the range; above 75%, the top.
How fast has DEO been declining?
The current 27.3% decline accrued over 279d, which annualizes to roughly -35.7% per year. Annualized pace is a sanity check — a 30% decline in three months is a different signal than a 30% decline over two years.
How does DEO compare to its sector?
There are 54 other Consumer Defensive tickers on Broken Stocks: 33 Red, 13 Amber, 8 Watch, with 29 showing recovering structural signals. Median sector decline is -35.7% — DEO's decline is shallower than the sector median.
Does DEO's earnings date affect its tier?
No. Tiering is decided purely by decline depth and recency of the rolling-high date. The earnings date on file (2026-02-25) is shown for reference only — listings can move tier between scans based on closing prices, regardless of fundamentals or news events.