Consumer Defensive · classic falling knives · updated 2026-05-20
3 Consumer Defensive falling knives.
Every Consumer Defensive stock on this page is down 30% or more from a 52-week high that was set inside the last 120 days — the textbook steep-and-recent pattern. Names are tiered by decline depth, decline sigma, and time-frame continuity. For the broader cut of Consumer Defensive stocks (anything 20%+ off any 52-week high, including slow grinders), see the full Consumer Defensive sector page.
| Tier | Ticker | Company | Decline | Days since high | Sigma | Price |
|---|---|---|---|---|---|---|
| Red ListRecovering |  TPB |
Turning Point Brands, Inc. | -37.9% | 83d | 3.3σ | $91.20 |
| Red List |  EL |
Estee Lauder Companies, Inc. (T | -35.5% | 106d | 5.5σ | $78.20 |
| Red List |  DG |
Dollar General Corporation | -33.6% | 83d | 7.3σ | $104.61 |
Why "classic": steep depth (Amber threshold and above) + a fresh peak (within the 120-day window used in the Red List recency clause). Stocks that match only one of those — for example deep declines from a stale peak, or shallow declines from a recent peak — are excluded here. See the methodology for the full ruleset.
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