Decline depth
-24.1%
From rolling 252-day high of $85.83, 63d ago.
Past the 20% Watch threshold.
Watch
COCOThe Vita Coco Company, Inc.
Consumer Defensive · Beverages - Non-Alcoholic · mid-cap ($3.8B)
-24.1%
from rolling 252-day high of $85.83 set 2026-06-18 · 63d ago
Current
$65.17
Decline depth
-24.1%
Decline σ
3.5σ
TFC
1/5 bearish
Rolling 252-day high
Up day
Down day
Last 90 trading days · data from Alpaca
Since it joined the list
$COCO landed on the list 2026-04-16, down 21.3% from its 52-week high that day — now down -24.1%.
It has clawed back 24.5 percentage points off that level. It bottomed 24.1% below that high along the way.
Decline from the 52-week high as it stood on 2026-04-16 (fixed anchor) → today. Split-adjusted, Alpaca. Observed history, not a forecast.
Structural break signals
COCO qualifies for the Watch on decline depth.
Time-frame continuity
1/5 bearish
Latest bar across daily/weekly/monthly/quarterly/yearly time frames. A bar counts as bearish when it's a 2-Down or a red 3.
Decline sigma
3.5σ
Drop from local high over the last 20 bars, expressed in units of the stock's typical daily volatility (2.9% per day).
The structural read
What price action says about COCO.
COCO qualifies for the Watch on decline depth — down -24.1% from its rolling 252-day high.
Earnings on file: 2026-07-23. Tiering is unaffected by earnings dates — listings reflect price structure only.
Questions about COCO
What people ask.
Why is COCO on Broken Stocks?
COCO qualifies for the Watch on decline depth. It is down -24.1% from its rolling 252-day high of $85.83, set on 2026-06-18 — 63d ago.
Is COCO a falling knife?
No. The falling-knife label usually implies a steep, severe drop — typically 30% or more from a fresh high. COCO is down -24.1% from its 52-week high, which qualifies for the Watch tier but is shallower than the falling-knife pattern. It's an early-stage decline rather than a sharp breakdown.
Is COCO a buy?
Broken Stocks does not issue buy or sell recommendations. The list is a rules-based technical warning system. It tracks structural decline depth and recency — not company quality, management, fundamentals, or news. Always do your own research and consult a licensed advisor.
Where is COCO trading inside its 52-week range?
At $65.17, COCO sits 61.8% of the way from its 52-week low ($31.79) to its 52-week high ($85.83). A reading below 25% indicates price is hugging the bottom of the range; above 75%, the top.
How fast has COCO been declining?
The current 24.1% decline accrued over 63d, which annualizes to roughly -139.6% per year. Annualized pace is a sanity check — a 30% decline in three months is a different signal than a 30% decline over two years.
How does COCO compare to its sector?
There are 44 other Consumer Defensive tickers on Broken Stocks: 21 Red, 15 Amber, 8 Watch, with 16 showing recovering structural signals. Median sector decline is -33.6% — COCO's decline is shallower than the sector median.
Does COCO's earnings date affect its tier?
No. Tiering is decided purely by decline depth and recency of the rolling-high date. The earnings date on file (2026-07-23) is shown for reference only — listings can move tier between scans based on closing prices, regardless of fundamentals or news events.