Red List
MAX
MediaAlpha, Inc.
Communication Services · Internet Content & Information · small-cap ($530M)
-42.2%
from rolling 252-day high of $13.92 set 2025-12-03 · 162d ago
Current
$8.05
Decline depth
-42.2%
Decline σ
4.7σ
TFC
4/5 bearish
Rolling 252-day high Up day Down day Last 90 trading days · data from Alpaca

Structural break signals

MAX qualifies for the Red List on decline depth.

Decline depth
-42.2%
From rolling 252-day high of $13.92, 162d ago. Past the 40% Red List threshold.
Time-frame continuity
4/5 bearish
Latest bar across daily/weekly/monthly/quarterly/yearly time frames. A bar counts as bearish when it's a 2-Down or a red 3. Past the 4/5 Amber threshold.
Decline sigma
4.7σ
Drop from local high over the last 20 bars, expressed in units of the stock's typical daily volatility (4.64% per day). Past the ≥4σ Watch threshold.

The structural read

What price action says about MAX.

MAX qualifies for the Red List on decline depth — down -42.2% from its rolling 252-day high. Past the 40% threshold, the deepest tier in the taxonomy.

Cross-confirmation: also showing 4/5 bearish time frames.

Cross-confirmation: decline sigma also reads 4.7σ over 20 bars.

Earnings on file: 2026-04-29. Tiering is unaffected by earnings dates — listings reflect price structure only.

52-week range

52W low $7.09 14.1% of range 52W high $13.92

Sector context · Communication Services

33 other Communication Services tickers are on Broken Stocks.

21 Red List
7 Amber
5 Watch
-44.8% Median decline

Worst in sector: SEAT (-79.5%). Least-bad: CNK (-21.8%). See all Communication Services listings →

Questions about MAX

What people ask.

Why is MAX on Broken Stocks?

MAX qualifies for the Red List on decline depth. It is down -42.2% from its rolling 252-day high of $13.92, set on 2025-12-03 — 162d ago.

Is MAX a falling knife?

Not by the strict technical definition. MAX is down -42.2% from its 52-week high, but that high was set 162d ago — more than 120 days. A falling knife is usually a recent breakdown from a fresh high, not an established multi-quarter downtrend. MAX is still on the Red List for decline depth, but the freshness component of a falling knife is missing.

Is MAX a buy?

Broken Stocks does not issue buy or sell recommendations. The list is a rules-based technical warning system. It tracks structural decline depth and recency — not company quality, management, fundamentals, or news. Always do your own research and consult a licensed advisor.

Where is MAX trading inside its 52-week range?

At $8.05, MAX sits 14.1% of the way from its 52-week low ($7.09) to its 52-week high ($13.92). A reading below 25% indicates price is hugging the bottom of the range; above 75%, the top.

How fast has MAX been declining?

The current 42.2% decline accrued over 162d, which annualizes to roughly -95.1% per year. Annualized pace is a sanity check — a 30% decline in three months is a different signal than a 30% decline over two years.

How does MAX compare to its sector?

There are 33 other Communication Services tickers on Broken Stocks: 21 Red, 7 Amber, 5 Watch, with 7 showing recovering structural signals. Median sector decline is -44.8% — MAX's decline is shallower than the sector median.

Does MAX's earnings date affect its tier?

No. Tiering is decided purely by decline depth and recency of the rolling-high date. The earnings date on file (2026-04-29) is shown for reference only — listings can move tier between scans based on closing prices, regardless of fundamentals or news events.