Decline depth
-63.8%
From rolling 252-day high of $30.36, 363d ago.
Past the 40% Red List threshold.
-63.8%
from rolling 252-day high of $30.36 set 2025-08-22 · 363d ago
Current
$10.99
Decline depth
-63.8%
Decline σ
1.7σ
TFC
5/5 bearish
Rolling 252-day high
Up day
Down day
Last 90 trading days · data from Alpaca
Since tracking began
$SMPL has been tracked since 2026-03-01. It was down 57.4% from its 52-week high then — now down -63.8%.
That's 14.1 percentage points deeper than the day it joined.
Decline from the 52-week high as it stood on 2026-03-02 (fixed anchor) → today. Split-adjusted, Alpaca. Observed history, not a forecast.
Structural break signals
SMPL qualifies for the Red List on decline depth.
Time-frame continuity
5/5 bearish
Latest bar across daily/weekly/monthly/quarterly/yearly time frames. A bar counts as bearish when it's a 2-Down or a red 3.
Full bearish continuity — every time frame is broken.
Decline sigma
1.7σ
Drop from local high over the last 5 bars, expressed in units of the stock's typical daily volatility (3.48% per day).
The structural read
What price action says about SMPL.
SMPL qualifies for the Red List on decline depth — down -63.8% from its rolling 252-day high. Past the 40% threshold, the deepest tier in the taxonomy.
Cross-confirmation: also showing 5/5 bearish time frames.
Upstream TFC read: weak alignment, current phase daily. Last bar types — daily 2D (red), weekly 2U (red), monthly 1 (green).
Earnings on file: 2026-07-09. Tiering is unaffected by earnings dates — listings reflect price structure only.
Questions about SMPL
What people ask.
Why is SMPL on Broken Stocks?
SMPL qualifies for the Red List on decline depth. It is down -63.8% from its rolling 252-day high of $30.36, set on 2025-08-22 — 363d ago.
Is SMPL a falling knife?
Not by the strict technical definition. SMPL is down -63.8% from its 52-week high, but that high was set 363d ago — more than 120 days. A falling knife is usually a recent breakdown from a fresh high, not an established multi-quarter downtrend. SMPL is still on the Red List for decline depth, but the freshness component of a falling knife is missing.
Is SMPL a buy?
Broken Stocks does not issue buy or sell recommendations. The list is a rules-based technical warning system. It tracks structural decline depth and recency — not company quality, management, fundamentals, or news. Always do your own research and consult a licensed advisor.
Where is SMPL trading inside its 52-week range?
At $10.99, SMPL sits 3.9% of the way from its 52-week low ($10.12) to its 52-week high ($32.37). A reading below 25% indicates price is hugging the bottom of the range; above 75%, the top.
How fast has SMPL been declining?
The current 63.8% decline accrued over 363d, which annualizes to roughly -64.2% per year. Annualized pace is a sanity check — a 30% decline in three months is a different signal than a 30% decline over two years.
How does SMPL compare to its sector?
There are 44 other Consumer Defensive tickers on Broken Stocks: 20 Red, 15 Amber, 9 Watch, with 16 showing recovering structural signals. Median sector decline is -31.8% — SMPL's decline is deeper than the sector median.
Does SMPL's earnings date affect its tier?
No. Tiering is decided purely by decline depth and recency of the rolling-high date. The earnings date on file (2026-07-09) is shown for reference only — listings can move tier between scans based on closing prices, regardless of fundamentals or news events.