Decline depth
-27.2%
From rolling 252-day high of $714.97, 99d ago.
Past the 20% Watch threshold.
-27.2%
from rolling 252-day high of $714.97 set 2026-02-18 · 99d ago
Current
$520.15
Decline depth
-27.2%
Decline σ
4.0σ
TFC
3/5 bearish
Rolling 252-day high
Up day
Down day
Last 90 trading days · data from Alpaca
Since it joined the list
$ULTA landed on the list 2026-03-18, down 27.2% from its 52-week high that day — now down -27.2%.
That's 4.5 percentage points deeper than the day it joined. It bottomed 37.0% below that high along the way.
Decline from the 52-week high as it stood on 2026-03-18 (fixed anchor) → today. Split-adjusted, Alpaca. Observed history, not a forecast.
Structural break signals
ULTA qualifies for the Watch on decline depth.
Time-frame continuity
3/5 bearish
Latest bar across daily/weekly/monthly/quarterly/yearly time frames. A bar counts as bearish when it's a 2-Down or a red 3.
Past the 3/5 Watch threshold.
Decline sigma
4.0σ
Drop from local high over the last 20 bars, expressed in units of the stock's typical daily volatility (1.9% per day).
Past the ≥4σ Watch threshold.
The structural read
What price action says about ULTA.
ULTA qualifies for the Watch on decline depth — down -27.2% from its rolling 252-day high.
Cross-confirmation: also showing 3/5 bearish time frames.
Cross-confirmation: decline sigma also reads 4.0σ over 20 bars.
Alongside that decline, our proprietary engine has flagged a confirmed bullish structural signal on one or more time frames — moderate or strong time-frame-continuity (TFC) alignment — so the ticker also carries a Recovering badge. The two readings coexist: the tier tells you how deep the damage is, the Recovering badge tells you whether momentum may be turning. Recovering is not a buy signal; it's a structural read.
Broken Stocks stops here — it flags the structure, it doesn't build the upside case. Working out whether ULTA's turn is investable is what our sister tool does: ConvictionEdge — triple-engine conviction research on names showing a recovery signal.
Upstream TFC read: moderate alignment, current phase daily. Last bar types — daily 2D (green), weekly 2U (green), monthly 2D (red).
Earnings on file: 2026-06-02. Tiering is unaffected by earnings dates — listings reflect price structure only.
52-week range
52W low $402.50
37.7% of range
52W high $714.97
Sector context · Consumer Cyclical
132 other Consumer Cyclical tickers are on Broken Stocks.
50
Red List
41
Amber
41
Watch
-34.1%
Median decline
Worst in sector: FLUT (-69.5%). Least-bad: ZUMZ (-20.1%). See all Consumer Cyclical listings →
Related — same sector
Closest decliners to ULTA
WatchRecovering
BROS
Dutch Bros Inc.
Watch
LVS
Las Vegas Sands Corp.
WatchRecovering
KBH
KB Home
WatchRecovering
BKNG
Booking Holdings Inc. Common St
WatchRecovering
DCH
Dauch Corporation
Watch
SGI
Somnigroup International Inc.
Questions about ULTA
What people ask.
Why is ULTA on Broken Stocks?
ULTA qualifies for the Watch on decline depth. It is down -27.2% from its rolling 252-day high of $714.97, set on 2026-02-18 — 99d ago. It additionally carries a Recovering badge — see below.
What does the Recovering badge mean for ULTA?
Recovering means our proprietary engine has flagged a confirmed bullish structural signal on one or more time frames (moderate or strong time-frame continuity). It coexists with the decline tier — ULTA is still Watch because the rolling-252-day decline hasn't healed, but a bullish setup has formed inside that decline. The two readings answer different questions: the tier tells you how deep the damage is; the Recovering badge tells you whether momentum may be turning. It's not a buy recommendation.
Is ULTA a falling knife?
No. The falling-knife label usually implies a steep, severe drop — typically 30% or more from a fresh high. ULTA is down -27.2% from its 52-week high, which qualifies for the Watch tier but is shallower than the falling-knife pattern. It's an early-stage decline rather than a sharp breakdown.
Is ULTA a buy?
Broken Stocks does not issue buy or sell recommendations. The list is a rules-based technical warning system. It tracks structural decline depth and recency — not company quality, management, fundamentals, or news. Always do your own research and consult a licensed advisor.
Where is ULTA trading inside its 52-week range?
At $520.15, ULTA sits 37.7% of the way from its 52-week low ($402.50) to its 52-week high ($714.97). A reading below 25% indicates price is hugging the bottom of the range; above 75%, the top.
How fast has ULTA been declining?
The current 27.2% decline accrued over 99d, which annualizes to roughly -100.3% per year. Annualized pace is a sanity check — a 30% decline in three months is a different signal than a 30% decline over two years.
How does ULTA compare to its sector?
There are 132 other Consumer Cyclical tickers on Broken Stocks: 50 Red, 41 Amber, 41 Watch, with 83 showing recovering structural signals. Median sector decline is -34.1% — ULTA's decline is shallower than the sector median.
Does ULTA's earnings date affect its tier?
No. Tiering is decided purely by decline depth and recency of the rolling-high date. The earnings date on file (2026-06-02) is shown for reference only — listings can move tier between scans based on closing prices, regardless of fundamentals or news events.