Decline depth
-62.0%
From rolling 252-day high of $150.99, 253d ago.
Past the 40% Red List threshold.
Red ListRecovering
ELFe.l.f. Beauty, Inc.
Consumer Defensive · Household & Personal Products · mid-cap ($3.1B)
-62.0%
from rolling 252-day high of $150.99 set 2025-09-17 · 253d ago
Current
$57.40
Decline depth
-62.0%
Decline σ
3.6σ
TFC
3/5 bearish
Rolling 252-day high
Up day
Down day
Last 90 trading days · data from Alpaca
Since tracking began
$ELF has been tracked since 2026-03-01. It was down 45.9% from its 52-week high then — now down -62.0%.
That's 9.4 percentage points deeper than the day it joined. It bottomed 67.2% below that high along the way.
Decline from the 52-week high as it stood on 2026-03-02 (fixed anchor) → today. Split-adjusted, Alpaca. Observed history, not a forecast.
Structural break signals
ELF qualifies for the Red List on decline depth.
Time-frame continuity
3/5 bearish
Latest bar across daily/weekly/monthly/quarterly/yearly time frames. A bar counts as bearish when it's a 2-Down or a red 3.
Past the 3/5 Watch threshold.
Decline sigma
3.6σ
Drop from local high over the last 20 bars, expressed in units of the stock's typical daily volatility (3.97% per day).
The structural read
What price action says about ELF.
ELF qualifies for the Red List on decline depth — down -62.0% from its rolling 252-day high. Past the 40% threshold, the deepest tier in the taxonomy.
Cross-confirmation: also showing 3/5 bearish time frames.
Alongside that decline, our proprietary engine has flagged a confirmed bullish structural signal on one or more time frames — moderate or strong time-frame-continuity (TFC) alignment — so the ticker also carries a Recovering badge. The two readings coexist: the tier tells you how deep the damage is, the Recovering badge tells you whether momentum may be turning. Recovering is not a buy signal; it's a structural read.
Broken Stocks stops here — it flags the structure, it doesn't build the upside case. Working out whether ELF's turn is investable is what our sister tool does: ConvictionEdge — triple-engine conviction research on names showing a recovery signal.
Upstream TFC read: moderate alignment, current phase daily. Last bar types — daily 1 (green), weekly 2U (green), monthly 2D (red).
Earnings on file: 2026-05-20. Tiering is unaffected by earnings dates — listings reflect price structure only.
52-week range
52W low $49.72
7.6% of range
52W high $150.99
Sector context · Consumer Defensive
54 other Consumer Defensive tickers are on Broken Stocks.
33
Red List
13
Amber
8
Watch
-34.4%
Median decline
Worst in sector: SMPL (-66.4%). Least-bad: COKE (-20.5%). See all Consumer Defensive listings →
Related — same sector
Closest decliners to ELF
Red List
COUR
Coursera, Inc.
Red ListRecovering
NUS
Nu Skin Enterprises, Inc.
Red ListRecovering
SMPL
The Simply Good Foods Company
Red ListRecovering
GO
Grocery Outlet Holding Corp.
Red List
SFM
Sprouts Farmers Market, Inc.
Red List
FLO
Flowers Foods, Inc.
Questions about ELF
What people ask.
Why is ELF on Broken Stocks?
ELF qualifies for the Red List on decline depth. It is down -62.0% from its rolling 252-day high of $150.99, set on 2025-09-17 — 253d ago. It additionally carries a Recovering badge — see below.
What does the Recovering badge mean for ELF?
Recovering means our proprietary engine has flagged a confirmed bullish structural signal on one or more time frames (moderate or strong time-frame continuity). It coexists with the decline tier — ELF is still Red List because the rolling-252-day decline hasn't healed, but a bullish setup has formed inside that decline. The two readings answer different questions: the tier tells you how deep the damage is; the Recovering badge tells you whether momentum may be turning. It's not a buy recommendation.
Is ELF a falling knife?
Not by the strict technical definition. ELF is down -62.0% from its 52-week high, but that high was set 253d ago — more than 120 days. A falling knife is usually a recent breakdown from a fresh high, not an established multi-quarter downtrend. ELF is still on the Red List for decline depth, but the freshness component of a falling knife is missing.
Is ELF a buy?
Broken Stocks does not issue buy or sell recommendations. The list is a rules-based technical warning system. It tracks structural decline depth and recency — not company quality, management, fundamentals, or news. Always do your own research and consult a licensed advisor.
Where is ELF trading inside its 52-week range?
At $57.40, ELF sits 7.6% of the way from its 52-week low ($49.72) to its 52-week high ($150.99). A reading below 25% indicates price is hugging the bottom of the range; above 75%, the top.
How fast has ELF been declining?
The current 62.0% decline accrued over 253d, which annualizes to roughly -89.4% per year. Annualized pace is a sanity check — a 30% decline in three months is a different signal than a 30% decline over two years.
How does ELF compare to its sector?
There are 54 other Consumer Defensive tickers on Broken Stocks: 33 Red, 13 Amber, 8 Watch, with 28 showing recovering structural signals. Median sector decline is -34.4% — ELF's decline is deeper than the sector median.
Does ELF's earnings date affect its tier?
No. Tiering is decided purely by decline depth and recency of the rolling-high date. The earnings date on file (2026-05-20) is shown for reference only — listings can move tier between scans based on closing prices, regardless of fundamentals or news events.