NATRNature's Sunshine Products, Inc
Since it joined the list
$NATR landed on the list 2026-05-21, down 22.3% from its 52-week high that day — now down -22.4%.
That's 3.0 percentage points deeper than the day it joined. It bottomed 30.1% below that high along the way.
Decline from the 52-week high as it stood on 2026-05-21 (fixed anchor) → today. Split-adjusted, Alpaca. Observed history, not a forecast.
Structural break signals
NATR qualifies for the Red List on decline depth.
The structural read
What price action says about NATR.
NATR qualifies for the Red List on decline depth — down -22.4% from its rolling 252-day high. Past 30% with the high set inside the last four months — the recency clause that often precedes further breakdown.
Cross-confirmation: decline sigma also reads 8.7σ over 20 bars.
Earnings on file: 2026-05-07. Tiering is unaffected by earnings dates — listings reflect price structure only.
52-week range
Sector context · Consumer Defensive
54 other Consumer Defensive tickers are on Broken Stocks.
Worst in sector: SMPL (-66.4%). Least-bad: COKE (-20.5%). See all Consumer Defensive listings →
Questions about NATR
What people ask.
Why is NATR on Broken Stocks?
NATR qualifies for the Red List on decline depth. It is down -22.4% from its rolling 252-day high of $28.14, set on 2026-03-02 — 87d ago.
Is NATR a falling knife?
No. The falling-knife label usually implies a steep, severe drop — typically 30% or more from a fresh high. NATR is down -22.4% from its 52-week high, which qualifies for the Watch tier but is shallower than the falling-knife pattern. It's an early-stage decline rather than a sharp breakdown.
Is NATR a buy?
Broken Stocks does not issue buy or sell recommendations. The list is a rules-based technical warning system. It tracks structural decline depth and recency — not company quality, management, fundamentals, or news. Always do your own research and consult a licensed advisor.
Where is NATR trading inside its 52-week range?
At $21.84, NATR sits 58.5% of the way from its 52-week low ($12.97) to its 52-week high ($28.14). A reading below 25% indicates price is hugging the bottom of the range; above 75%, the top.
How fast has NATR been declining?
The current 22.4% decline accrued over 87d, which annualizes to roughly -94.0% per year. Annualized pace is a sanity check — a 30% decline in three months is a different signal than a 30% decline over two years.
How does NATR compare to its sector?
There are 54 other Consumer Defensive tickers on Broken Stocks: 33 Red, 13 Amber, 8 Watch, with 29 showing recovering structural signals. Median sector decline is -35.7% — NATR's decline is shallower than the sector median.
Does NATR's earnings date affect its tier?
No. Tiering is decided purely by decline depth and recency of the rolling-high date. The earnings date on file (2026-05-07) is shown for reference only — listings can move tier between scans based on closing prices, regardless of fundamentals or news events.